Learning From the Past: Inoculating the Incentive Travel Industry

Rick Garlick | June 20, 2019

By Rick Garlick It has been a decade since the recession of 2008-2009 painted incentive travel as an example of corporate excess and waste, and the impact of that shift in mindset continues to ripple through the industry. Incentive trips, corporate events, and meetings were not only cancelled that year, but companies continue to be mindful of this perception, being more budget-cautious less likely to reinstate or explore these programs. What was lost during this time was how well-designed incentive travel programs are profit drivers, rather than cost centers, driving productivity and revenue. It seemed like no one was able to effective...