inclusive marketing
Global Survey: Travelers Want More Inclusive, Authentic Content on Social Media
Kimpton Hotels & Restaurants | December 6, 2022
San Francisco (December 6, 2022) – Today, Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, released findings from a new global survey on consumer sentiment on social media content of travel brands and traditional travel influencers. Kimpton polled more than 4,000 people from Australia, Japan, the U.K. and the U.S. and found an overwhelming need for more authentic and varied travel content as well as a high demand for travel brands to do more to feature inclusive and diverse content creators and experiences. “At Kimpton we take pride in being a different type of hotel. Our foundi...
Creating Conscious Inclusion in Travel Marketing
Jenn McCarthy | October 10, 2022
By Jenn McCarthy Inclusion is the practice of allowing diversity and local cultures and communities to thrive while ensuring equitable access to travel for everyone. It’s also understanding intersectional identities and embracing people as complex individuals with unique experiences of discrimination and oppression. As consumers increasingly value inclusion and the industry continues to serve a more diverse customer base, inclusion is critical for travel marketers. Our recent Inclusive Travel Insights Report research shows that seven in 10 consumers would choose a destination, lodging or transportation option that is more inclusiv...
