IBC is Tipping Balance of Distribution Power in Independent Lodging Favor

IBC | January 31, 2017

[Phoenix—Jan. 31, 2017]— With 2017 underway, IBC (InnDependent Boutique Collection) is proving to be a powerful software technology platform combining digital marketing services, distribution and soft brand benefits for global lodging. This is BIG NEWS, especially now that smaller brands are relying on IBC to power their central reservations, manage their distribution, establish a global loyalty club, boost their meta-channel presence and more, all while maintaining their unique market identity. While the IBC platform was initially created for independent hotels, the company is now white-labeling its Central Reservation Syst...