State of the Nation: Why Independent US Hotels Need to Invest in Smarter Hotel Management Technology

SiteMinder | December 7, 2015

By Fig Cakar, Managing Director – the Americas, SiteMinder If we know one thing about the US, it's that there are good reasons for its 'land of opportunity' association. And the independent hotel industry is no exception, with an enormous market set to grow still further, according to a new wide-ranging report. Overall market outlook Phocuswright and h2c's Independent Lodging Market Report, co-sponsored by SiteMinder, reveals that the gross booking figure for US independent properties will rise 7.2% – from $38bn in 2014 to $40.7bn this year – while online penetration will rise 2% to 44% by 2017. US independents not onl...