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industry challenges

May 2024 Hotel Industry Outlook: Bright Spots and Challenges

Anne R. Lloyd-Jones | May 31, 2024

By Anne R. Lloyd-Jones Mixed messages abound these days, comprising some bright spots, some not so bright spots, and some challenges. With no coherent theme, the greatest challenge may be developing a forecast for the industry as a whole. But we are undaunted and herewith present our current expectations for the U.S. lodging industry. The recent successive increases in GDP, lower inflation levels, and continued strong job growth paint a positive picture of the U.S. economy, but ongoing international conflicts, the pending election, and uneven economic metrics have resulted in a lack of overall clarity. The specter of a recession remains...

New STR Survey Reveals Top Hospitality Industry Challenges and Strengths

STR | February 16, 2023

HENDERSONVILLE, Tennessee – Labor-related issues and energy/utility costs are among the top challenges on the mind of global hotel and travel industry professionals, while leisure demand and increased guest spending are seen as the biggest strengths, according to a new survey from STR. The Hospitality Industry Sentiment survey is STR’s first longitudinal study of hotel and travel industry professionals, with initial findings captured between 29 November and 11 December 2022 from 200 respondents across the globe. “While respondents cited similar challenges around the globe, professionals in North America indicated that labor sup...

HFTP and HSMAI Release Special Report, “Bringing Together Hospitality CMOs and CTOs”

HSMAI | December 9, 2019

Report details takeaways from European and North American ThinkTanks on the strategic Integration of marketing and technology This past year, Hospitality Financial and Technology Professionals (HFTP®) and Hospitality Sales & Marketing Association International (HSMAI) organized two gatherings of hospitality technology and marketing executives for an open discussion on the roles each group occupies within their organizations and how their responsibilities intersect. Resulting from these meetings is the just-released report: "Bringing Together Hospitality CMOs and CTOs: Takeaways From European and North American ThinkTanks on the Strate...

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