industry disruptor
Student Mentoring by Airbnb Hospitality Guru for Top Hospitality Disruptive Idea
Les Roches | March 25, 2021
CRANS-MONTANA, Switzerland, March 25, 2021 -- Les Roches, the highly regarded hospitality business school recently ranked third for Employer Reputation by the QS World University Rankings 2021 is launching the second edition of "The Next Disruptor", a scholarship competition seeking ideas for positive disruption in hospitality, travel, and tourism. With the changing expectations of consumers and technology continuously reshaping the workplace, being connected to the evolving needs of the industry is a key factor for career success. As a business school dedicated to the hospitality industry, doing so right at the start and throughout a ...
Making Peace With Disruptors
Rick Garlick | August 2, 2018
By Rick Garlick, Ph.D., ISHC When TripAdvisor was first founded in 2000, it was created with the intent of being a travel information site. While the original focus was on professional content, it soon found itself to be the social media site of choice for user-generated travel reviews. Of course, this transparency was not always welcomed by hotel chains. It used to be that hotels could maintain control over the guest feedback process through their internal guest surveys, comment cards, and escalated complaint process. However, TripAdvisor was a very visible resource for guests to bare their hotel experiences, positive and negative, in ...
What Hotel Chains Are Learning From Industry Disruptors… and You Can Too
Dean Minett | July 31, 2018
By Dean Minett Part of the problem with disrupting the hospitality industry (or any industry, for that matter) is that if you are successful, others will emulate. The changes sparked by AirBnb and OTAs like Expedia cannot entirely be patented or trademarked – if they could, an army of lawyers would slap down any encroachment on its business model. As it stands, all they've done (aside from creating billion dollar brands) is open the door. They've shown the world that hotels and hospitality can be reimagined. It should come as no surprise that some of the biggest and most innovative hotel groups are doing a whole lot of emulating o...
