The Future of Innovation in Hospitality: Current Best Practices, Key Success Factors and Main Challenges

Dr Carlos Martin-Rios | October 20, 2020

By Dr Carlos Martin-Rios Just before the majority of countries around the world went into lockdown, we (Pr. Martin-Rios from EHL and Pr. Chan from NY Institute of Technology) completed a report on the future of innovation for hospitality. HSMAI America commissioned a scenario study as part of the association's continued commitment to unfolding a vision of the current U.S. hospitality’s emerging sales, marketing and revenue optimization (SMRO) innovation strategic initiatives with its challenges and needs. This report addresses best practices, success factors and challenges for the development of strategic innovation in hospitality in ...