industry markets
Now Is the Worst Time for Hoteliers to Stop Selling
Greg Johnson | March 24, 2020
By Greg Johnson We are all dealing with a crisis that is unprecedented, causing us to rethink the way we tackle our everyday jobs and how people are traveling. This is causing our hotels to run with a skeleton crew, all sharing in the responsibilities of the various tasks needing to be done. Hotel sales leaders have, in general, been protected from jumping into the daily operations of the hotel so that they can devote most of their energies towards keeping the future funnel of business coming into the hotel. That is not our current reality, though. With our past designated job descriptions being discarded in an effort to continue to ...
Coronavirus Impact On Hotels & A Plan For Recovery
GCommerce Solutions | March 23, 2020
What is the current digital marketing landscape for the hospitality industry? First, let’s summarize the larger impact of COVID-19 on the industry. Current Impact of COVID-19 on the Hotel Industry According to American Hotel and Lodging Association (AHLA), the hospitality industry has lost 1.5 billion in room revenue and is on pace to lose $1.4 billion per week due to COVID-19. In the last few days, we have received word that many hotels have either already closed their doors or are planning to in the immediate future, all due to the impact of COVID-19. While these numbers are staggering, let’s take a look at what our hotel digit...
