Ines Barreiros
Hotel Marketing – What Separates Winners From Losers?
Ines Barreiros | July 19, 2021
By Ines Barreiros In an economic recession, many Hoteliers may be hesitant to risk jeopardizing their revenue post-crisis by investing in marketing campaigns. If you are part of this crowd, we have one question: “Do you want prospective customers to remember you when ‘Revenge Travel’ strikes?” As our CEO Pedro Colaco says, “Hotel Marketing is not about selling, but generating demand”, history tells us that periods of low demand give hotels the opportunity to ramp up marketing in preparation for the upturn. When looking back at the crises of the past, it’s important to understand which strategies hotels implement...
Social Media for Hotels – Is It Worth It?
Ines Barreiros | April 27, 2021
By Ines Barreiros We all know the social media hype and have read plenty of articles of how important it is. And the truth is that your hotel needs to be where your guests are right? But the question here is, at what cost? Maybe you are considering working with an agency to help run your social media accounts. Perhaps you want to appoint someone as a community manager. Maybe you think that the time you spend managing these channels internally is enough. But how can you determine what is the right option for you and whether your efforts are generating a return on investment? This article will explore the rise of social media for hotel...
