Why There Is Hope Amid the Despair for the Hospitality Industry

Sherif Mamdouh | November 18, 2020

By Sherif Mamdouh A version of this article was previously published on Bilan.ch Deserted airports, lists of countries not to visit, historically low occupancy rates for hotels, unable to crawl back beyond the 10% mark. Unsettling tales abound, and for good reason: we’re facing a violent reality made of layoffs, financial distress, bankruptcies and uncertainty. In this most worrying context, solidarity and compassion must be shown towards the thousands of employees pushed into precarious situations. After this time of empathic reflection, the tourism industry must reflect on its own existential situation.What is really going on? Wh...