influencer marketing
Ways Hotels Can Leverage Influencer Marketing for Brand Growth
Debbie Miller | October 9, 2024
In today’s competitive hospitality landscape, hotels increasingly turn to influencer marketing as a strategic tool to boost brand visibility and drive bookings. Why? Partnering with influencers allows hotels to tap into their engaged audiences, leverage authentic storytelling, and create compelling content that resonates with potential guests. Here are a few ideas for how hotels can effectively collaborate with influencers to strengthen their online presence and attract more guests. Understanding the Power of Influencer Marketing To start, let’s define “influencer marketing.” Simply put, influencer marketing...
5 Practical Ways To Create Instagrammable Spaces in Your Hotel
Debbie Miller | May 16, 2024
By Debbie Miller In the age of social media dominance, providing an experience that’s not only memorable but also shareable is crucial for attracting and retaining guests. You may have a highly engaged online audience along with numerous loyal in-person hotel patrons. But is that audience one-in-the same? Many social media users discover brands they follow online. This means most of your Instagram followers may have never set foot on property. Similarly, those who frequent your hotel may not feel naturally inclined to snap pictures to post on social media. So, what’s the solution? Bridge your Hotel’s Online and Office Experience...
Is TikTok the Best Kept Secret for Hospitality and Travel Marketing?
Alan E. Young | October 20, 2022
By Alan Young TikTok has become a worldwide phenomenon spanning across age groups and a marketing tool for both B2C and B2B brands If you think TikTok is a corner of social media reserved solely for digitally-savvy teens with a penchant for dancing or lip-syncing in front of the camera – think again. While the platform initially made waves due to its virality amongst a younger demographic (here’s to you, Generation Z), TikTok has since evolved to not only become a worldwide phenomenon spanning across age groups but a critical marketing tool for both B2C and B2B brands. In fact, it’s one of the fastest-growing social media ap...
Getting the Most Out of Influencer Visits to Your Property
Sarah Segal | February 21, 2022
By Sarah Segal Influencer marketing can be a valuable means of reaching new audiences, but not every influencer will be a right fit for your property. If you’re going to go through the effort of hosting an influencer (and often a plus one or family) on the property, you should be confident they will showcase your hotel or resort in the best possible light. Here are a few guidelines to help you ramp up your hosting game. Destination - For starters, if you want to attract influencers, it's essential to make it a high-touch experience at the outset. Have a designated place for influencers to request a stay at your property. We ...
8 Tips for Incorporating Influencers Into Your Hotel Marketing Strategy
Kacey Bradley | October 25, 2019
If you've logged onto Instagram at any point in the last couple of years, you've probably noticed your favorite actor, singer or another celebrity making posts with hashtags such as "ad" or "sponsored." With so many followers watching what they do, these people become influencers, inspiring others to buy the products they use just by showing the world that they use them. Often, companies collaborate with these celebrities or Insta-famous individuals to get them to showcase their offerings, too. As it turns out, this type of social media marketing can be a super useful marketing technique for hotels. Influencers come in and document their s...
The Impact of Influencer Marketing on the Booking Journey
Angharad Miller | September 6, 2018
By Angharad Miller Let's set the scene. Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow consumer awareness at a notable scale. With today's consumers, however, traditional marketing through channels such as television and radio produces a disconnect between audience and the business. What has changed? Obviously, the consumers of today can be found online. One of the largest generation of consumers to date, millennials, now spend one in every five mobile minutes on Instagram or Facebook. Digital word-of-mouth reaches millions more potential customers around the world more rapidly t...
The Evolution of the Booking Journey
David Gabriele | March 29, 2018
By David Gabriele We've all done it… We've all stayed at a beautiful hotel, visited an amazing destination, or eaten delicious food at a first-class restaurant. We've also taken great pleasure in telling our friends and family about our experiences. That is to say, we have become influencers or trusted brand ambassadors. Conversely, we've also asked for, and received, recommendations from our friends and family, and acted upon these recommendations. In other words, we have been influenced by people we regard as trusted influencers. This, as we know, is word-of-mouth, however it is offline and unscalable. Every hospitality busines...
Hotels & Influencer Marketing – An Infographic
January 19, 2018
Brought to you courtesy of Ard na Sidhe Country House, Kerry, Ireland ...
