influencers
The Power of Influencers: A Guide for Hotels on Successful Collaborations
Yana Petrova | August 16, 2023
By Yana Petrova In today’s digital age, social media influencers have become powerful voices that can greatly impact consumer behavior. For businesses in the hotel industry, partnering with influencers can be an effective strategy to enhance brand exposure, engage with potential customers, and create compelling content. However, before diving into any collaborations, it is essential to ensure that your social media channels are in top shape to maximize the success of your influencer partnerships. In this article, we will explore the key considerations and steps for working with influencers. Align with Brand Standards Maintaining c...
Why User Generated Content Can Benefit the Hospitality Industry This Summer
Adam Dornbusch | June 16, 2022
By Adam Dornbusch From weekend getaways to tropical escapes, hotels and resorts across the globe will see an influx in guests staying at their locations this summer. In fact, Expedia Travel Group predicts this summer will be the busiest travel season yet as consumers continue booking flights both domestically and internationally. Fortunately, this increase in the number of travelers also brings an increase in the amount of potential marketing content hotels and destinations can gather. As guests visit new locations, they’ll also be snapping photos and videos to remember their trip in key spots such as pools, spas, dining spots, rooms, an...
8 Tips for Incorporating Influencers Into Your Hotel Marketing Strategy
Kacey Bradley | October 25, 2019
If you've logged onto Instagram at any point in the last couple of years, you've probably noticed your favorite actor, singer or another celebrity making posts with hashtags such as "ad" or "sponsored." With so many followers watching what they do, these people become influencers, inspiring others to buy the products they use just by showing the world that they use them. Often, companies collaborate with these celebrities or Insta-famous individuals to get them to showcase their offerings, too. As it turns out, this type of social media marketing can be a super useful marketing technique for hotels. Influencers come in and document their s...
Three Steps to Curating Your Hotel’s Social Influencer Strategy
NextGuest | October 17, 2019
Travel influencers are having a moment. With the ability to showcase stunning photography and lesser-known parts of the world, social media is the perfect platform for avid travelers to gain a following. This provides the perfect opportunity for hotel brands to partner with influencers and tap into those audiences in order to reach ideal guests. Don’t know where to start? Read on to learn our three steps for getting your influencer strategy in place. Identify The first step for your hotel is to find the influencers that you want to work with. A great place to start is on Instagram or YouTube. Search relevant hashtags ...
