3 Ways To Create An Innovative Culture In Hospitality

Cristian Grossmann | May 18, 2017

By Cristian Grossmann, Founder & CEO Beekeeper When Barry Sternlicht founded Starwood Hotels in the 1990's, no one could have predicted its future status as a premier worldwide hotel brand. Last year, Starwood was acquired by Marriott for $13 billion, and its innovative culture was largely to thank. Starwood was successful because the team took risks, embraced collaboration, and dared to stand out. Its unique culture was most apparent in its W Hotel brand. "Starwood's legacy is really heavily shaped by W. It took a real disruptive, startup mentality. It used to be a separate business from the rest of the company, so it ...