Developing a Social Media Plan for Your Hotel
Stephanie Sparks Smith | August 29, 2024
In the past article, we discussed who should be in charge of the social media for your hotel. Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources of both time and money. Now, it is time to make and execute a plan. Developing a Content Strategy While you are likely to quickly post your upcoming holiday deal, slow down. A good rule of thumb is no more than 20% of your posts should be an offer. Think first of your audience. Who are your followers? What are the challenges you are solving for them? What do they care about? Many ...
Are Social Media Influencers Bad Travel Agents? [NEW Study]
Max Woolf | January 22, 2024
By Max Woolf Consider this: The “travel” hashtag on TikTok has amassed over 26.3M posts and 217.8B views. With those numbers, it’s no stretch to say that social media influencers have become the new crop of travel agents. But— While many provide valuable insights on destinations, attractions, and foods, this summer has seen a wave of backlash. Take, for instance, a woman who said that some people “deserve jail time” for glossing over the Amalfi Coast’s logistical hassles. So, we decided to reach out to 1,000+ Americans to gauge their perceptions of influencers in the context of travel advice. Scroll dow...
Instagram: The Rising Phoenix of Social Media Marketing?
Lodging Interactive | July 11, 2023
In a recent article, we discussed numerous inaccurate predictions of Facebook's downfall by many self-proclaimed "experts." In a similar vein, we now consider how Instagram offers savvy hotel marketers a true business advantage. The phrase "Instagram is dead" echoes through digital corridors, causing concern among hotel marketers. If I were to collect a penny for every time this is stated, the scent of the Caribbean's salty sea breeze would gently blow through the shutters of my private island. Yet, I understand this sentiment, as Instagram’s ever-changing landscape seems to be creating insurmountable roadblocks to follower growth and en...
Tips to Make Your Hotel Instagram-Worthy
CICERO CONSTRUCTION GROUP | June 1, 2021
PLAINFIELD, IL, JUNE 1, 2021 -- As a hotel owner, it’s essential for you to follow design trends in the hospitality industry. After all, a guest’s stay in your hotel isn’t just to sleep, it’s also to have an experience. By making that experience memorable and “Instagram-worthy,” a hotel creates a deeper connection with that guest, plus gives you free social media promotions. Making photo-friendly elements a central part of a hotel's design will boost the chances of attracting new guests and maintaining repeat business from Instagram's one billion users. "On Instagram and other visually-driven social media platforms, hotel ...
8 Ways to Prep Your Hotel’s Social Media for Future Business
Pipeline Social Media | June 22, 2020
By Maiya Wall / Pipeline Social Media Your occupancy may still be suffering, but what are you doing today to market your hotel to potential guests? Waiting to invest in your hotel’s social media marketing until the effects of the virus are less noticeable is the wrong move. The time is now! People are starting to travel again or are making plans to venture out soon. You want to be at the top of their list when they are comfortable with traveling again. We’ve prepared 8 steps you can take with your social media strategy to prep your hotel for future success. 1. Share Photos of What Your Hotel Is Doing to Keep Guests Safe Guests n...
Enhance Your Social Media Strategy With This One Tip
Pipeline Social Media | February 17, 2020
By Maiya Wall / Pipeline Social Media We have been devouring all of the New Year’s themed blogs that predict what trends and practices will be the new to-do in the world of social media. We’ve been taking it all in and deciding what new practices and perspectives will help us serve our clients best. If we can throw our ring into the hat, we have one suggestion for something hotels can do to boost engagement—post more. It doesn’t sound revolutionary, but let us explain. We have onboarded hundreds of clients and the one thing that they have in common 99% of the time is this—they were not posting enough. Our critiques are often n...
5 Easy Ways to Add a Holiday Touch to Your Hotel’s Social Media
Pipeline Social Media | December 16, 2019
By: Maiya Wall / Pipeline Social Media Have you been sharing your hotel’s holiday cheer on social media? We know it’s a busy season and social media may not be front of mind! However, we don’t want you to miss out on delivering your message and growing your audience. If you are struggling to add a holiday touch to your content, here are simple things that you can do to shift your social media efforts during this season and keep up the engagement with fans that you’ve built throughout the year. 1. Shift Your Language Instead of simply saying “Book now” in your social media captions, say “Book your holiday getaway” to ...
Instagram Strategy for Hotels: How to Maximize Your Social Media Marketing
Patrick Landman | May 6, 2019
By Patrick Landman Customers now take photos of everything at any moment of the day. This new trend is influencing how restaurants and hotels design their spaces. So, if you want to make your hotel more 'instagrammable,' as is the prevalent buzzword, and integrate a proven Instagram strategy for hotels, read on and follow our handy tips. For more than half of millennials, the most important current demographic group, Instagram is their first point-of-reference when picking holiday destinations. With this in mind, it is clear that having beautiful pictures of your hotel online will help ensure that the number of customers coming through ...
