ISHC Worldview: Sharing Economy and the Appeal of Timeshare

ISHC WorldView | June 7, 2018

7 June 2018 ISHC WorldView revealed that 69% of members surveyed believe the appeal of timeshare is diminishing. With Airbnb.com now allowing hotel listings through 3rd party distribution platforms, it's clear the sharing economy hasn't stopped evolving to increase their piece of the pie. What does the sharing economy have that timeshare doesn't? Insights from ISHC members revolve around two common themes: flexibility and unique experiences. ISHC's Tim Peck, Chairman of OBM International Limited commented, "The sharing economy allows far more flexibility in being able to have your home away from home." "Why would a consumer want to lock...