Ivana Johnston
Tech-Enhanced Slumber: Why Hotels Are Investing in Sleep Innovations That Range From Affordable to Extravagant
Ivana Johnston | September 30, 2024
By Ivana Johnston, Co-founder and CEO of Puzzle Partner Ever noticed how a good night's sleep can make or break a trip? Well, the savviest hotels sure have. They’re not just fluffing pillows anymore; they’re pulling out all the stops, using the latest tech to ensure you get those much-needed Zs. The idea of sleep tourism is growing faster than you might think. According to HTF Market Intelligence, we're looking at an impressive growth of nearly 8%, adding over $400 billion by 2028. That's right—hotels worldwide are pulling out all the stops for our bedtime routines. Picture this: serene settings, cutting-edge sleep technology, a...
AI’s Flight Path: The Emergence of the Chief AI Officer (CAIO) in the Hotel and Airline Industries
Ivana Johnston | July 15, 2024
By Ivana Johnston The "Chief AI Officer"—or CAIO—is one of the hottest new job titles in the corporate circuit, and both the hotel and airline industries are embracing this role to stay competitive in the digital era. LinkedIn reports that the number of companies with a “Head of AI” position has more than tripled in the last five years. When IBM and Dell cut the ribbon for their Chief AI Officers last year, the race was on, and it wasn't long before Accenture, Arizona's renowned Mayo Clinic, and WPP heard the call and announced their very own CAIOs. In 2023, President Joe Biden pulled all the federal agencies into the AI race, ...
Ivana Johnston Named CEO of Hotel Tech Advisory Firm Puzzle Partner
Puzzle Partner | June 17, 2024
The current co-founder and chief marketing officer of the industry’s most trusted technology marketing consultancy will transition to chief executive officer. Toronto, Ontario (June 17, 2024)—Puzzle Partner, a leading strategy and marketing agency in the hospitality and travel technology industry, has appointed Ivana Johnston as its new Chief Executive Officer (CEO). With a wealth of experience in the sector and as a co-founder of the firm founded over 10 years ago, Johnston is set to bring a fresh perspective, accelerate transformation, and drive new growth initiatives to the company. Puzzle Partner has helped clients outperform the ...
The Experiential Travel Boom: The Big Summer Travel Trends for 2024
Ivana Johnston | May 23, 2024
By Ivana Johnston Even with the economy's ups and downs, travelers are spending more on experiences. They're going for bucket-list adventures that showcase their unique passions. This booming industry is expected to reach $1.6 trillion by the end of 2024! Airbnb is also stepping up its experience game with the announcement of its Summer 2024 Icons Program. This new initiative promises a collection of extraordinary experiences hosted by the biggest names in music, film, TV, art, sports, and much more. What's fueling this surge? It's the irresistible allure of adventure and novelty. According to a recent survey by GetYourGuide, 90% of tra...
How Can the Hospitality Businesses Adapt to the New Generation of Guests?
Tanya Girdhar John | April 29, 2024
By Tanya Girdhar John The demographics of hospitality consumers are changing; millennials, Gen Z and Gen Alpha are now a predominant audience. These new audiences bring new guest expectations, from digitalised experiences and convenience to social consciousness. While the hospitality industry is already experiencing a significant digital adaptation to improve guest experiences through digital solutions and software, there are still many more strategies that businesses can adopt to meet the new guest demands. According to the co-founder of Puzzle Partner, Ivana Johnston, there is a demographic transition on demand, and it is crucial ...
