Optimizing Menu Engineering for the Hospitality Industry

James Samson | October 3, 2024

Menu engineering is an essential practice in the hospitality industry, particularly for food and beverage operations. It involves the strategic design and analysis of menus to maximize profitability and customer satisfaction. By applying best practices and leveraging hard data, hospitality businesses can enhance their menus to drive revenue and improve guest experiences. Strategies for Effective Menu Engineering 1. Menu Item Categorization: Stars, Plow Horses, Puzzles, and Dogs The foundation of menu engineering lies in categorizing menu items based on their popularity and profitability: Stars: High popularity, high profitability. ...