Japan Regional Markets: Recovery Leaders

STR | October 27, 2020

As entry restrictions for international travelers in Japan remain in place, new trends in hotel performance have emerged. Recent data suggests a distinct preference for regional destinations, helped in part by the Japanese government’s “Go to Travel” campaign to promote domestic travel and help boost local businesses. But while regional markets are leading the recovery in the country, levels remain well below pre-pandemic levels with full recovery not expected for years. Regional markets: Where does recovery stand? As we’ve seen in other markets around the globe, regional markets in Japan are leading the recovery as key cities l...