jason price
Why Amazon Should Acquire Airbnb, and It’s Not for the Love of Travel
Jason Price | June 20, 2019
By Jason Price Amazon has set the chessboard to succeed in the travel vertical – in a way that is not expected. Up until now Amazon’s foray into the travel vertical has been lackluster at best. Starting in 2012 and running for three years was Amazon Local, a Groupon-like business model for local travel providers. The steeply discounted "flash-sale" quickly ran its course with customers and never presented a sustainable economic value to the supplier community. In 2015, the launch of Amazon Destinations offered locally curated, weekend get-away vacation packages. Short excursions by car have its appeal but the two-fold punch of custo...
How Today’s Hotel Ownership Model Clashes With the Need for Green Energy Investments
HEBS Digital | April 15, 2019
by Jason Price, EVP, HEBS Digital April 15, 2019 The hotel industry was an early adopter in embracing energy conservation and other earth friendly practices. However, sizable capital investments like HVAC upgrades, energy generation, or smart materials in renovations exceeds the short-term revenue models for today's hotel investor. As of now, what a hotel can do has been done - switch to LED light bulbs, key entry-driven lighting, and reduced turnover of towels and linens. Although these efforts generate cost savings and matter to the environment, the investments are limited compared to what is being committed in residential and in new ...
Coffee Chat: Pure Salt & HEBS Digital
HEBS Digital | June 4, 2018
Our newest blog series, Coffee Chats, gives us the opportunity to sit down with our partners and other people in the travel industry to learn more about what they do and hear some tips for success. HEBS Digital's Executive Vice President Jason Price connected with Pure Salt's Director of Sales and Marketing Miguel Amengual Delgado to discuss his career, Pure Salt, and some of the ways in which the multi-property group is engaging with digital marketing and CRM. What do you do and what was the path that led you not only into the hospitality industry, but the career you have now? At the moment I lead a young and dynamic group of excellen...
What TripAdvisor’s New Sponsored Placements Ad Format Means for Hoteliers
HEBS Digital | May 14, 2018
by Jason Price, EVP, HEBS Digital Gaining visibility on websites such as Kayak, Expedia, and the largest travel website with over 570 million reviews and opinions across the globe, TripAdvisor, is a core component to any hotelier's distribution strategy. Therefore, when TripAdvisor comes out with a new product, the industry is abuzz trying to understand implementation and determine if it's a good fit for their property. Following the recent announcement of TripAdvisor's new ad format called Sponsored Placements, we have outlined some of the top questions hoteliers may have and some tips for implementing this new offering. First, What Ar...
Getting into the Mind Set of Budget Planning Season for 2018
the Author & HeBS Digital | August 23, 2017
A quick look at macro and micro travel trends in preparation for the fall budget planning season By Jason Price, EVP, HeBS Digital Budget season is fast approaching and next month HeBS Digital will publish its annual Smart Hoteliers' Guide to Budgeting for 2018. This popular guide provides hotel marketers with a blue print on where, what, and how for driving the direct online channel and shifting share away from the OTAs. The planning process should take a macro and micro view of the travel economy because the broader market does affect the economic conditions of your local and regional destination. Moving into 2018, travel supply a...
