The Hotelier’s Essentials for Big Name Competition

Jason Winberg | May 4, 2016

By Jason Winberg Again and again, studies have highlighted how properly addressing sales and marketing, reputation, social engagement and a sound revenue strategy translates into sales, while ignoring them cuts into the bottom line. Why, then, does the average independent hotel struggle to dedicate enough time, manpower and budget to these tasks? In my past life, I wore the hat of general manager at a few boutique hotels. What that really meant was that I was the director of sales, revenue manager, front office manager and even the night auditor when called upon. It was fun, and I learned a ton, but it was a constant struggle to keep up...