javier coll
Renovation and Conversion Strategies to Beat the ‘Revenge’ Travel Rush
Javier Coll | June 9, 2021
By Javier Coll With increased vaccine rollout, travel passports and easing restrictions, there is great opportunity for hospitality companies to seize the coming wave of travelers. The Caribbean sector is already experiencing a steady increase in occupancy rates comparable to 2019 numbers (Caribbean Invest). American travelers will look to the proximity of Mexico and the Caribbean as travel resumes, encouraging owners to focus on creating environments with newer, flexible and customizable experiences to fit their needs. Meaningful renovations and conversions that are both time and budget-conscious can push a hotel or resort brand the ...
Considering a Hotel Brand Conversion? Top Questions to Ask Before You Re-Flag
Javier Coll | August 16, 2017
By Javier Coll Through the inevitable economic and geo-political fluctuations that impact travel, the most profitable hotel properties have been guided by management teams with real market awareness – those who understand when and how to revise their strategies, re-imagine their properties, and restructure operations. These hotels have consistently found the right moment to adapt by aligning with new hotel management partners, launching new services and raising capital to upgrade physical structures. They have excelled at predicting the needs and desires of travelers and guests. So, what does adaptability, market awareness and cus...
