Hashtagging Your Way to Social Media Relevance

Jay York | June 26, 2015

Those Seemingly Inconsequential Hashtags are Crucial to Gaining More Exposure for Your Brand By Jay York Not so many years ago, many people probably paid little attention to that pound sign on the computer keyboard. You know, the one that looks like this: #. Then along came Twitter and what we have come to call the "hashtag," and social media marketing was changed forever. Yet not everyone takes advantage of hashtags the way they should, and that's unfortunate because if you are not using hashtags you are missing out on exposure for you and your brand. When you are on social media sites such as Twitter or Instagram, your goal should be ...