jeff sugar
Why Hotel Design Needs to Cater to the New Family Vacation Decision-Makers: The Kids
Jeff Sugar | August 15, 2022
By Jeff Sugar According to a 2022 Trend Report from the online vacation marketplace Vrbo, parents are giving their children a bigger say in travel planning, with 50 percent of families more likely to let their kids decide where to vacation than they were in the era prior to the pandemic. To adjust to this new paradigm, where the decision-makers span all ages, hotel and resort owners, operators and developers must evaluate their properties through a multi-generational lens – finding the balance between adult-focused amenities and activities that engage children to remain competitive for the short and long term. A good place for hote...