jenn mccarthy
Creating Conscious Inclusion in Travel Marketing
Jenn McCarthy | October 10, 2022
By Jenn McCarthy Inclusion is the practice of allowing diversity and local cultures and communities to thrive while ensuring equitable access to travel for everyone. It’s also understanding intersectional identities and embracing people as complex individuals with unique experiences of discrimination and oppression. As consumers increasingly value inclusion and the industry continues to serve a more diverse customer base, inclusion is critical for travel marketers. Our recent Inclusive Travel Insights Report research shows that seven in 10 consumers would choose a destination, lodging or transportation option that is more inclusiv...
New Inclusive Travel Insights Report: Why Welcoming All Travelers Matters
Jenn McCarthy | July 22, 2022
By Jenn McCarthy Travel—by its very nature—promotes a greater understanding of people from different walks of life. Yet while the travel industry has made some strides toward becoming more inclusive, diverse, and accessible, there’s still work to be done. Expedia Group’s mission is to power global travel for everyone, everywhere. To help realize this vision, we started by looking inward to ensure that we are reflecting the diversity of our travelers and modeling the inclusive mindsets that make travel a force for good. We understand the importance of not only practicing inclusion, but also empowering our partners to do the same....
