Jennifer Andre
Quarterly Traveler Insights Report: New Year, New Outlook
Jennifer Andre | February 24, 2023
By Jennifer Andre Each quarter, we share traveler insights based on Expedia Group first-party data and research to better understand traveler behavior to help our marketing partners reach and convert travelers. In the last report covering Q3 2022, we saw reassuring signs of enduring enthusiasm for travel despite growing economic headwinds, pointing to the resiliency of the travel industry. As we begin 2023, we’re taking a closer look at how insights from the last quarter of 2022 may inform traveler behaviors in the year ahead. In Q4 2022, we saw an increase in search volume globally, signaling strong demand and sustained interest fro...
Connecting People, Places, Planet With the Future of Tourism
Jennifer Andre | November 28, 2022
By Jennifer Andre Regenerative travel The pandemic has accelerated people’s desire to lessen the environmental impact of tourism, travel more responsibly, and meaningfully reconnect with nature to preserve our planet. The trend of sustainable travel has become mainstream – our Sustainable Travel Study shows that 90% of consumers are looking for sustainable options when traveling. Our research also shows that nearly two-thirds of consumers would like to opt for environmentally friendly transportation or lodging on their next trip and many are willing to pay more for sustainable options, like carbon offsets, the next time the...
Hotel Marketing: Tackling Challenges, Crushing Goals in 2020
Jennifer Andre | January 30, 2020
By Jennifer Andre Increasing customer engagement, acquisition, and sales leads. Shifting consumer landscape. We’ve hit a new year, and decade, though the challenges and pressures on digital marketers haven’t changed dramatically from the year we just left behind. But now, add the increasing demands from guests and unique challenges facing hotel owners and hotel marketers, and 2020 gets a bit more exciting. Sustainability. One of the most important issues facing the world today, and a key factor in successful brand management for hotels, as consumers make it a shopping priority. Expect to see even more hotels pledging to eliminate sm...
