jesper johansen
Five Methods to Increasing Your Revenue per Available Room (RevPAR)
Michels & Taylor | August 21, 2015
A common problem often facing hoteliers is how to increase revenue per available room. Jesper Johansen, Revenue Director Michel's & Taylor Managed Hotel division, has provided his tried and tested solutions to this age old problem. Method 1: Although considered second nature by most modern revenue leaders, the adoption of length of stay (LOS) restrictions is the still the most effective way to increase revenue per room. To make a length of stay strategy even more effective, try implementing it through rate levels or market segmentation. However, to implement this strategy successfully requires the hotel to understand its booking pat...