10 Things I’ve Learned in 25 Years of Hotel Marketing

Jim Zito | April 20, 2016

When Jim Zito started in hotel marketing, the internet was still a few years away, most marketing campaigns were printed and Milli Vanilli was up for a grammy. After 25 years in the industry, Jim has seen the rise and fall of many hotel marketing tactics, tools and techniques. So, we asked him for the ten most important lessons he's learned over his impressive career. Here's what he told us: 1. Collaborate With the Revenue Team, Don't Just Work With Them It may sound like common sense, but since the hospitality industry has embraced the discipline of revenue management, (formerly yield management, formerly stagnant seasonal rates create...