Revenue Stream Diversification to Drive Hotel Profitability in 2022

JLL | November 29, 2021

CHICAGO, IL – November 29, 2021 – The global pandemic had a drastic and immediate impact on the hospitality industry. As hotel owners navigate the 2022 budget season, an emphasis must be placed on optimizing profitability and mitigating operational risks as travelers return to hotels around the globe. The inaugural annual JLL Hotels & Hospitality Global Asset Management report highlights five recommendations that hotel owners should consider for successful 2022 planning: With greater operational complexities and a lack of historical precedent, owners should consider a shift in focus from RevPAR to Total RevPar to help drive...