AccorHotels Launches New Disruptive Lifestyle Brand, JO&JOE

September 27, 2016

AccorHotels has today announced that it is launching a new hospitality brand called JO&JOE. Its aim is to blend the best of private-rental, hostel and hotel formats to reinvente and provide a disruptive experience in terms of design approach, catering, service and the customer journey. AccorHotels plans to expand rapidly by opening 50 venues by 2020, with locations including Paris and Bordeaux (2018) as well as Warsaw, Budapest, Rio and São Paulo. JO&JOE is a vibrant living space, a home that is open to the external world and designed to meet the expectations of Millennials and all those who value sharing, spontaneity and...