Job Analytics Database
Travel Brands Need to Use Social Media to Directly Engage With Younger Cohorts
GlobalData | March 3, 2022
With social media proving to be the most cost-effective and impactful way of directly getting engaged with younger consumers, travel companies have begun to invest time and resource into this space for faster outreach and connection, finds GlobalData, a leading data and analytics company. GlobalData’s Job Analytics Database reveals that there was a 175.8% increase in social media-related jobs in the travel and tourism industry from 2020 to 2021. This showcases that an increasing amount of travel companies have acknowledged the importance of social media for brand engagement and customer service. According to GlobalData, *30% of Gen Z ...
JLL U.S. Hotel Market Overview
JLL | June 4, 2019
JLL Hotels & Hospitality just issued its latest U.S. hotel market overview, projecting that 2019 U.S. hotel transaction volume will total $34.0 billion. The hotel sector is experiencing moderated but continued growth and we anticipate 2019's ADR forecast to increase by 2.4 percent and RevPAR to increase 2.3 percent. Depending on investment strategy, there are many strategic investment opportunities across a variety of core and secondary markets. For example, cities such as New York, San Francisco and Los Angeles with increased liquidity are able to weather cyclical changes while secondary markets like Louisville, Atlanta and Pittsbu...