jochen de Peuter
How to Reposition Hotel Real Estate: A Methodology
Jochen de Peuter | February 15, 2022
By Jochen de Peuter Ever-changing market factors, including external economic forces, shifting demand patterns and changing competitive pressures, can all influence a property's success and constantly require hotel property owners to re-evaluate their asset's position to improve its image, profitability and value. The Basics Hotels are different from other types of real estate because they involve both a special purpose real estate and a daily operation business. Repositioning a hotel is therefore a complex process with many moving parts. Repositioning hotel real estate involves many factors (market, economy, customers) ...
Opportunity Analysis: An Effective 3-Step Approach
Jochen de Peuter | December 15, 2021
By Jochen de Peuter In the hospitality and travel industries, experts can perform an opportunity analysis of a hotel or property. This is a helpful tool that shows more about the value and risk of the property. Let’s take a look at what an opportunity analysis precisely entails and how to go about it through a three-step approach. What is an Opportunity Analysis? An opportunity analysis is an evaluation tool used when determining the viability and profitability of developing a new hotel or property, or expanding an existing one. It systematically looks at external environments with the goal of understanding demand, consum...
Hotel Industry Performance: EHL’s Pulse-Taker Reveals 5 Pain Points
Jochen de Peuter | November 3, 2020
By Jochen de Peuter The year 2020 will be marked in history, surely for the travel and hotel industry. Most hotels suffer from a sudden disruption due to COVID-19 crisis and the consequent travel regulations. Still during these days of crisis, hotel performance and business continuity varies significantly from one hotel to another. What makes a hotel more vulnerable than another? We try to find the answers in this article. EHL Advisory Services has developed an online Hotel Pulse-Taker tool that allows hoteliers to evaluate and benchmark the long-term sustainability of their hotel business based on a multi-dimensional questionnaire. A...
Hotel Industry Trends: The Near Future Report
Pierre Verbeke | May 26, 2020
By Pierre Verbeke & Jochen de Peuter What might the hotel industry expect over the coming months? We do not have a crystal ball, however there is enough data available that reveal hotel trends based on economic relationships. Factors related to hotel performance do not predict a bright immediate future Intercontinental travel is not expected to pick up the coming months or year, flights and airline routes are cancelled, governments are slowly opening borders sometimes coupled with quarantine measures, most economies expect a drop of GDP by double-digit numbers, and many companies, organisations and consumers become risk averse to tra...
Coronavirus: Hotel Real Estate in a Turbulent Macro-Economic Environment
Jochen de Peuter | April 14, 2020
By Jochen de Peuter Would you invest your money and time in a hotel project? Once more, the world is hit by a crisis, a pandemic this time, which affects all world economies. Many industries are suffering in particular the hotel industry. What is the problem of hotels and hotel real estate in times of Covid19 virus? Hotels are a capital-intensive business and require a lot of capital to build, buy, maintain, operate or renovate. In particular, a luxury hotel project on a favourable location, such as big city centres or top tourist destinations, require a big wallet. Secondly, any new hotel project or hotel renovation consume a lot of ti...
Three Reasons Why Training in Hospitality Matters
Jochen de Peuter | June 26, 2019
How two consecutive audits as "mystery shopper" for a hotel company unveiled striking differences in staff performance... and the need to focus on training. By Jochen de Peuter Recently I was assigned to perform quality audits “mystery shopping” for a hotel company. What struck me was how within one company, standards could be exactly similar, yet at the same time very different. If the similarities were mainly in the look and feel of the experience, the differences mainly came from how the staff performed at actually delivering that experience. The need for training in hospitality Research show numerous advantages to invest in ...
