Millennial Influencers Will Be Indispensable in Travel Sector Recovery, Says GlobalData

GlobalData | July 6, 2020

Elite and young independent travelers are crucial to the recovery of the travel sector as they are likely to be the first tourists to embark on international travel, however according to a survey by GlobalData, a leading data and analytics company, *35% of Gen Z and *48% of Gen Y are still extremely concerned about COVID-19. Many travel and tourism influencers are drawn from this traveler group, and what they think of and write about in their travel experiences can be highly useful to travel marketing and so they will be indispensable for destination recovery if utilized effectively. Johanna Bonhill-Smith, Travel & Tourism Analyst...