The Future of Ski Resorts – Will they Survive?

John Stocki | January 12, 2017

By John Stocki Over the past decade and a half, regional ski resort visits throughout the U.S. have been largely stagnant or in decline. Per Snowsports Industries America 2015 Fact Sheet, nationwide visits peaked at 60.5 million in the 2007/08 season and dropped to an almost 15 year low of 52.8 million in the 2015/16 season. Why is this and what does the industry need to do to remain viable long-term? Lack of Early Adoption First and foremost, early adoption is key in determining whether or not a consumer will EVER get involved. In a 2014 Ski Essentials survey, almost 32% of people started on the mountain between the ages of 2-5 and a w...