The Marriott-Starwood Mega-Deal: Bringing Together Two Different Corporate Cultures to Create Value

Stuart Pallister | November 23, 2016

by Stuart Pallister, Associate Director, Lausanne Hospitality Research Center With Marriott`s $13.6 billion acquisition of Starwood Hotels now complete, Marriott chief executive Arne Sorenson will be contemplating how to capture as much value as possible from the deal. As with all such M&A activity though the apparent benefits will only be realized with a well-implemented plan when it comes to bringing together what may be very different corporate cultures. At a recent panel discussion on "How is the hotel industry going to attract and retain the talent of the future?" staged at Ecole hôteliere de Lausanne (EHL), panelists wit...