From Lookers To Bookers: How Your Online Reputation Can Be Your Best (Or Worst) Asset

Leora Lanz | April 16, 2015

by Leora Lanz and Juan Lesmes Digital word of mouth is the new marketing powerhouse. With the explosion of news and content through media over-sharing in the digital world, it can be hard to keep track of what people are saying about your business. Some hospitality executives tend to underplay how positively or how negatively, their company is trending on the web. This can be a dangerous inaccuracy, as there is a significant correlation between online reputation and bookings: 78% of travelers say reviews help them feel more confident in their booking decisions, while 53% of them will simply ignore a hotel that has no reviews.(i) Travele...