One Palm and Starwood Debut New Aloft Hotel in Sarasota, Florida

Aloft Hotels | February 4, 2016

STAMFORD, Conn.--February 4, 2016-- Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced that its innovative Aloft® brand has launched in Sarasota, Florida. Owned by a joint venture between JWM One Palm Avenue, LLC and iStar Financial, Aloft Sarasota features 139 spacious, loft-like rooms, innovative technologies and a buzzing social atmosphere. "We're thrilled to add Aloft Sarasota to our rapidly growing list of dynamic destinations in Florida, one of the brand's fastest growing markets in the U.S.," said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. "The tech-forward Aloft brand...