Kaitlin Dunn
Key Indicators for Hospitality Marketing Professionals
HSMAI | April 7, 2020
By Kaitlin Dunn HSMAI hosts regular Executive Roundtable programs for senior hospitality professionals to meet and discuss relevant issues. Typically, these are face-to-face events, but due to the coronavirus, HSMAI hosted a Chief Marketing Officer Virtual Roundtable on March 31 that focused on the impact that COVID-19 is having on hotel marketing. Here are four key indicators that CMO participants said are helping to guide their strategies and future planning: 1. GOOGLE SEARCH TRAFFIC AND BEHAVIOR: One Virtual Roundtable participant said he’s heard that hotel search traffic is currently down 56 percent from last year. “That real...
Key Indicators for Hospitality Sales Professionals
HSMAI | April 6, 2020
By Kaitlin Dunn, Writer, Hospitality Sales and Marketing Association International (HSMAI) HSMAI hosts regular Executive Roundtable programs for senior hospitality professionals to meet and discuss relevant issues. Typically, these are face-to-face events, but due to the coronavirus, HSMAI hosted a Chief Sales Officer Virtual Roundtable on March 26 that focused on the impact that COVID-19 is having on hotel sales. Here are three key indicators that CSO participants said are helping to guide their actions during the pandemic: 1. FLEXIBILITY AND THE OPTION TO CANCEL: All of the participants agreed that it is important to be flexible wi...
Learning From Past Crises
HSMAI | March 16, 2020
By Kaitlin Dunn The World Health Organization officially declared COVID-19, also known as the coronavirus, a pandemic on Wednesday, March 11. While the coronavirus has been a huge disrupter not only in the hospitality industry but in every sector around the world, it’s not unique. Hospitality professionals have weathered numerous other crises, from outbreaks to natural disasters — each one offering its own lessons. D.C. Becker, principal and co-owner at Titan Group of New York, has been through two recent crises. While he was with Interstate Hotels & Resorts, he was in Shanghai in 2011 after a deadly tsunami hit neighborin...
