kalibri
Tambourine: Do You Know Your Hotel’s Optimal Business Mix?
Tambourine | September 7, 2018
As the number of hotel distribution channels, marketing tools and rate types increase—and the cost for each booking varies—so does the need for determining a hotel's optimal business mix (OBM). But with so much data to process and analyze, coming from multiple sources, the challenge is to maintain a high-level perspective on the hotel's overall revenue goals and needs. That's where the art and science of determining a hotel's OBM come into play. To put it simply, finding a hotel's OBM is the process of finding which sales channels, demand segments and rates work best for the property, factoring in the cost of each customer, ...
Research Reveals Increased Intermediation in the Groups and Meetings Market Segment
Kalibri Labs | March 15, 2018
This report offers analysis on the groups and meetings market segment and sheds light on the challenges imposed by a fragmented ecosystem with a focus on costs and the impact on relationships between hotels and their customers. March 15th, 2018, Rockville, MD – Kalibri Labs just announced the release of their latest hotel industry study that encompasses the groups and meetings market segment. This in-depth look at a critical component of the industry's business mix is the first of its kind and filled with detailed insights and key metrics which reveal increased intermediation in the groups and meetings segment. The report highligh...
Just the Facts, Ma’am: Direct Bookings are 9% More Profitable for Hotels
Hospitality Upgrade | May 23, 2016
OTAs, metasearch, wholesalers and traditional travel agencies can be an important part of the mix, but they are no match for booking direct May 23, 2016 – Following the launch of book direct campaigns by a few of the major hotel brands, some articles have surfaced with unsubstantiated information questioning the value of the business through direct channels. Hospitality Upgrade sought the guidance of an industry expert to find out what the industry data actually shows. Kalibri Labs, a Rockville, Md. based big data firm maintains a growing database from more than 25,000 hotels and tracks all bookings, revenues and customer acquisi...
