kate bielamowicz
Is Your Hotel Selling Rooms or Experiences?
Kate Bielamowicz | May 8, 2018
By Kate Bielamowicz Selling "experiences" is the key to influencing potential guests when they first consider taking a trip. When travelers are looking for early inspiration, they're not focused on hotel rooms. They're motivated by the prospect of exciting experiences that chime with their personal interests. As a result, marketing efforts need to be pitched accordingly. When targeting people in the inspiration phase of travel, it's important not to try and sell them rooms and amenities. Instead, hotels should focus on promoting their destination and rewarding travel moments. How travel experiences influence the customer booking journey...
Effective Hotel Copywriting in 3 Key Steps
Kate Bielamowicz | April 16, 2018
By Kate Bielamowicz The power of great hotel copywriting on your website can't be overstated. Far more than filling space on a page, the right words can spark the imagination of your potential guests, and move them one step closer to booking. Persuasive copywriting can fire up your conversion rates by using the kind of language that differentiates you from the competition, and connects your brand with your audience. While there are countless ways to upgrade the copy on your hotel website, the following three tips (with examples) are relatively easy to apply and can have a major impact. Focus on the needs of your guests The attention spa...
