Beware the “Data Divide”

Katrina Pruitt-Andrews | November 19, 2015

By Katrina Pruitt-Andrews It's a phenomenon that's gaining momentum in the hospitality industry. The Data Divide refers to the gap between hotels that have access to predictive data, and those that don't. In today's dynamic always-connected consumer landscape, historic data alone just doesn't cut it anymore. Heads of ecommerce and revenue management at hotel brands, management companies and independents are looking for more. And they have found it with predictive data because it gives insight to the future. It's something they can act on, and use to influence consumers and grow their business. The Data Divide and...