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Keith Pierce

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Keith Pierce

Keith Pierce

Sonesta Launches Global Hotel Franchising Organization

Sonesta | March 31, 2021

Positioned to Grow Current Base of Approximately 1,200 Franchised and Managed Hotels and Leading Brands Across Multiple Customer Segments Brian Quinn Appointed as Sonesta Franchising’s Chief Development Officer Newton, MA – March 31, 2021 – Sonesta International Hotels Corporation (Sonesta) today announced the launch of its renewed global hotel franchising organization. Less than ten days after completing its acquisition of RLH Corporation, Sonesta is now one of the largest hotel companies, with approximately 1,200 franchised and managed properties. The company offers a complete platform of franchise services, hotel operations, and f...

Sonesta International Hotels Corporation to Acquire RLH Corporation, Creating One of The World’s Largest Hotel Companies With Diversified Brands

Sonesta | December 31, 2020

NEWTON, Mass., Dec. 31, 2020 -- Sonesta International Hotels Corporation (Sonesta) today announced that it has entered into a definitive agreement to acquire RLH Corporation (NYSE: RLH). RLH is the 10th-largest U.S.-based hotel franchise company with more than 900 hotels. After the closing of the transaction, Sonesta will become one of the largest hotel companies in the U.S. with approximately 1,200 hotels in diversified brands across multiple market segments. Sonesta also announced that upon closing of this transaction, 35-year hotel industry veteran Keith Pierce will be joining Sonesta as Executive Vice President, President of Franchi...

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