kelly mcguire
A Curriculum for Commercial Leaders / Kelly McGuire
KELLY MCGUIRE | April 13, 2020
Keep those big brains active and (relatively) stress free during COVID-19 with this reading program created specifically for revenue management, sales and marketing professionals By Kelly McGuire In these unprecedented times, extremely talented hospitality professionals are finding themselves with some spare time, whether impacted by furloughs or layoffs, or even just reduction in business volumes. Many are obsessively consuming COVID-19 content. It’s the only thing anyone can talk about (for good reason). While it’s important to track the current pandemic and its implications, frankly, I’m starting to bel...
What to Expect in 2017: A View from the CHR Advisory Board
Kelly McGuire | January 25, 2017
CHR Insights features industry analysis and commentary from Kelly A. McGuire, MMH '01, PhD '07, who is a CHR fellow and vice president, advanced analytics, for Wyndham Destination Network. Previously the leader of the SAS Hospitality and Travel Global Practice, and a member of the CHR Advisory Board, she has long been active in advanced analytics and big data. Her blog posts feature industry research and guest interviews to address current industry issues. The CHR Advisory Board is made up of 30 industry leaders from across the hospitality and travel industries. These leaders help to guide the research activities of the Cornell CHR, and...
Six Tips for a Data-Driven 2017
Kelly McGuire | January 23, 2017
By Kelly McGuire As we approach a year that will very likely be marked with more uncertainty, increased competition from all directions and even more pressure to perform, many hospitality executives are making a New Year's resolution to take better advantage of their organization's data. With all of the buzz and hype around data and data science, it's easy to resolve to "get more of it". It's harder to actually do it. So, instead of letting your resolution to become more data-driven go the way of eating healthy and getting more exercise, let me kick off the New Year by providing some practical advice for a data-driven 2017. Keep in mind...
Building a Smart Distribution Strategy
August 25, 2016
By Kelly A. McGuire CHR Insights features industry analysis and commentary from Kelly A. McGuire, MMH '01, PhD '07, who is a CHR fellow and vice president, advanced analytics, for Wyndham Destination Network. Previously the leader of the SAS Hospitality and Travel Global Practice, and a member of the CHR Advisory Board, she has long been active in advanced analytics and big data. Her blog posts will feature industry research and guest interviews to address current industry issues. Today's post features an interview with Berry Van Weelden, CHR Advisory Board member and senior director of sales strategy and operations at priceline.com. I ...
