Ken Shanley
The Current State of the Hospitality Industry: Transitional & Ever Evolving
Ken Shanley | March 25, 2022
By Ken Shanley Declaring that the COVID epidemic has profoundly change the hospitality has quickly become a hackneyed cliché – nonetheless, one that is undeniably true. It will take years before we, as an industry, can fully unravel and appreciate the implications and impact of all these changes on hoteliers. Now, as we move from pandemic into the endemic phase of the health crisis, demand is quickly picking up and hotels are returning to full operational capacity. It may feel as if things are returning to “normal,” the outside but, it’s anything but “normal” on the inside. Hotels are dealing with ongoing staffing shortages, ris...
3 Ways to Appeal to a New Generation of Buyers
Ken Shanley | January 27, 2022
By Ken Shanley As business analysts dissect the latest numbers regarding the ongoing labor shortage – commonly known as “The Great Resignation” – they’re uncovering some startling trends that suggest the problem is far from over; according to a Goldman Sachs survey referenced in a recent Forbes article, of the 40% of the workers who say they plan to quit their current job in the near future, two-thirds of them are actually retiring, and they say they’re not coming back. So, hotels need to get ready for a new way of doing business because a new generation of buyers is entering the marketplace – and your sales team better be...
The Lucrative Type of Hotel Booking That Is Due for a Comeback
Ken Shanley | November 5, 2021
By Ken Shanley From “secret menus” to “coupon codes” that unlock special savings, today everyone is looking for a deal; however, before the internet made it possible to scour millions of data points to to mine these hidden gems, you really did have to “know a guy, who knew a guy” to get deals at hotels. That is… unless you qualified for a long-term contract (LTC) or “corporate rate.” Before, I explain why this type of booking is poised for a comeback, let’s go back to basics: what are long-term contracts? The concept of long-term contracts is simple; a hotel, or chain, offers a guaranteed room rate to guests ...
