Lifestyle Is the New Trend in Loyalty

Kenneth Purcell | January 30, 2020

By Kenneth Purcell  Engagement was the word for the 2010s. Every major consumer brand spent countless hours and resources finding ways to get their customers to engage with their company- whether it be on social media, purchasing products or participating in loyalty programs. This strategy of corporate relationship-building has created a more competitive landscape for brands to gain the attention of consumers. Now in the roaring 20’s (that’s 2020’s), travel and financial services brands need to look outside of their core industry to best engage consumers. Everyday Rewards  Travel and Finserv brands have a harder journey to gain lo...