kevin duncan
Revenue Management to Revenue Strategy: The Changing Role of RM in Hotels
Kevin Duncan | September 10, 2019
By Kevin Duncan, Senior Director, Strategic Commercial Initiatives at The Rainmaker Group, a Cendyn company With U.S. hotel occupancy levels registering record-breaking performance, hoteliers must get creative when it comes forging a path toward higher rates and greater profits. And they increasingly look to their revenue managers to chart the course. As a result, we’re seeing a transformation of the revenue management (RM) role – from revenue manager to revenue strategist. REVENUE MANAGEMENT OF THE PAST Hospitality revenue management (RM) began in 1972 when BOAC airlines (now British Airways) began offering discounted fares to â...
The Transformative Power of BI in the Hotel Industry
Kevin Duncan | May 30, 2019
By Kevin Duncan, Senior Director, Strategic Commercial Initiatives at The Rainmaker Group "Perhaps the most critical component for success of the modern enterprise is its ability to take advantage of all available information both internal and external."1 This quote captures the essence behind an increasing emphasis on business intelligence (BI) among the world's top sectors. An emphasis that stems from the exponential growth of data now created and collected in organizations, with no signs of a slowdown. The International Data Corporation predicts that the collective sum of the world's data will reach 175ZB by 2025.2 Unfortunately, man...
