kpi
Hotel Forecasting: Why It Is Important to Your Business
CoStar Group | October 4, 2024
Hotel forecasting plays a vital role in strategic decision-making, shaping both the short and long-term success of a property or portfolio. By understanding the key components and dynamics of accurate forecasting, hoteliers can implement more effective strategies, optimizing efficiency and maximizing profitability. This article is part of a series on hotel benchmarking data sets and use cases. Reach the other editions here: The hospitality industry’s historical KPIs | The role of profitability data in a comprehensive hotel benchmarking experience | Using business on the books in a complete benchmarking approach ...
Cogwheel Analytics Announces Launch of Hotel Digital Marketing Benchmarking Scorecard
Cogwheel Analytics | October 2, 2024
Denver, CO – We are pleased to introduce our latest innovation, the Benchmarking Scorecard. This enterprise tool is crafted to transform how hotels assess their digital marketing performance. Tailored to meet the needs of hotel management companies, ownership groups and digital marketing agencies for both branded and independent hotels. The Benchmarking Scorecard allows you to compare your hotels’ performance indexes against key performance indicators of similar hotels. The Benchmarking Scorecard leverages the latest advancements in automation technology and integrates seamlessly with our existing business intelligence and descriptive ...
Occupancy vs ADR, the Never Ending Discussion in Revenue Management
Patrick Landman | June 6, 2024
By Patrick Landman Since the early days revenue management has been applied in hotels, there has been an intriguing ongoing discussion. What drives more value to the business, ADR, average daily rate, or occupancy? I have been in hotel revenue management consulting since 2006, and it is a question that keeps coming back. ‘How can I make more profit with my hotel?’ Owners that are closely watching the P&L statement are especially keen to understand how they can drive the bottom line of their hospitality business. Which is it? So what is it, Occupancy or Average Room Rate (ARR)? The answer is of course both! As t...
Operational Benchmarking in Practice
Arlene Ramirez | March 4, 2024
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It’s Time to Re-Evaluate Hotel Performance Metrics, Says HVS
HVS | March 7, 2023
07 March 2023, London: Hotel operators need to learn to manage the entire building they operate and start thinking of performance in terms of the total revenue or profit per available square metre, giving a more accurate assessment of the property’s success. This is the conclusion of a new report from global hotel consultancy HVS, which considers the limitations of various hotel performance indices used in the hotel sector as a benchmark for hotel investment, for property valuations and for analysing operating success. The most widely used performance index is Rooms Revenue per Available Room [RevPAR] which, HVS says, can be a usef...
4 Reasons GOPPAR Should Be on Your List of KPIs
HotStats | November 30, 2020
With the pandemic still raging and hotel operations still in flux, hoteliers are still left figuring out what to do next. Churning out profit in the age of COVID is a Herculean task, but consulting the right data can be a step in the right direction. Unfortunately, if you’re relying solely on narrow KPIs such as RevPAR to craft your hotel performance plan, you might as well be building a house of cards. It’s bound to collapse when the slightest breeze picks up. Looking for a hotel KPI that’s guaranteed to support a stronger hotel performance plan? Try gross operating profit per available room (GOPPAR) on for size. Sure, the top li...
What Are the Best KPIs for Measuring Hotel Profitability?
HotStats | October 14, 2020
As COVID-19 continues its charge unabated, it’s natural for hoteliers to feel like they’re on loose financial footing. And as room revenue becomes less predictable, many hoteliers are seeing their revenue-only strategies give way beneath them. Want to build your plans around a more solid hotel performance indicator? Look no further than benchmarking hotel profitability. By measuring hotel profitability, hoteliers can cement their performance strategy in figures that tell a true story of the hotel’s financial health. In this article, we lay out the top KPIs for measuring hotel profitability and pick out ways to use them to gener...
Hotel Revenue 101: What Is ADR and How Does It Affect the Bottom Line
HotStats | January 6, 2020
Average daily rate (ADR) is one of the most popular revenue metrics in the hotel industry. A key contributor to revenue per available room (RevPAR), it allows hoteliers to zoom in on how much a room is selling for on average and, typically, RevPAR growth driven by ADR is more profitable than RevPAR growth driven by occupancy, since the latter increases the variable costs associated with servicing additional rooms. Driving rate, meanwhile, doesn’t have a cost attached to it, and, essentially, results in pure profit. However, hotel ADR absolutists beware: This key performance indicator (KPI) can be deceiving. Too much emphasis on ADR is li...
