LARC
Hospitality Asset Managers Association (HAMA) Opens 2024 Student Case Competition
HAMA | August 12, 2024
More than 40 Undergraduate and Graduate-Level Programs Invited to Participate NEWTON, Mass., Aug. 12, 2024—Officials of the Hospitality Asset Managers Association (“HAMA”) today announced that it has now accepting submissions for the 19th Annual HAMA Student Case Competition. Participating students from more than 40 undergraduate and graduate programs nationwide are given a return on investment scenario to analyze and formulate a recommendation to improve the business. This year, HAMA has partnered with HotStats for benchmarking data and LARC for a market forecast of Boston. These industry leading firms have provided critical rep...
Lodging Analytics Research & Consulting (LARC) Provides 2022 U.S. Lodging Industry Forecast Update
January 25, 2022
January 25, 2022 - Over the past two months, the Omicron variant of Covid-19 has spread across the country further derailing the lodging recovery. While leisure demand remains robust, continued uncertainty surrounding the duration and magnitude of future variants has made it increasingly difficult for corporations to hold return-to-office plans. As such, group and corporate travel has only slowly begun to rebound and it remains unclear how quickly corporate travel will recover to pre-pandemic levels. Our U.S. industry forecast released on December 1, 2021, acknowledged these challenges, and we had a slightly more positive view of econo...
