Las Vegas Forecasted for Highest Hotel ADR in Super Bowl History

STR | January 29, 2024

HENDERSONVILLE, Tennessee—Las Vegas hotel average daily rate (ADR) is forecasted to reach $573 for 9-11 February 2024, which would be the highest level for any Super Bowl weekend on record, according to STR. The market is projected for a Friday through Sunday night occupancy of 87.9%. That level combined with an ADR of US$573 would result in revenue per available room (RevPAR) of US$504. For comparison, the Formula One Vegas Grand Prix that took place in November 2023 produced an actualized ADR of US$502, netting a RevPAR of US$390 over the Thursday through Saturday period. “The Super Bowl’s unique volume of demand, driven by not...