Hotel Expiration Dates: Fact or Fiction?

Vertical Booking USA | May 22, 2019

By Mark Lewis-Brown, CEO & President at Vertical Booking USA Expiration dates: they're super common in some industries – they are regularly seen on consumer-packaged goods, food and drinks, medicine, etc. – but the idea of an expiration date isn't often applied to the hotel industry. But, in my opinion, it should be. Here's a little known/rarely considered fact: an empty room is an expired one. Just like with milk or medication, hotels' rooms also have expiration dates, after which the empty room becomes a liability, rather than an asset. Think about it… like milk, a hotel room is a perishable product; unfortunately for ...