laura calin
Hospitality Industry Predictions for 2023
Laura Calin | February 15, 2023
By Laura Calin In the past year the industry has seen a strong resurgence as guests headed back to leisure vacations and business travel started to pick back up. Still, the industry does not look the same as it did before the pandemic, and now innovations that were a necessity at the height of COVID-19 have become mainstays that may never go back. As we move into 2023, we will continue to see hotels leverage technology to not only increase operational and staff efficiency, but also meet changing guest expectations for a high-value, but relatively low-touch experience. Below are the technologies that will likely continue to transform the in...
Are Upselling and Ancillary Services the Future of Hospitality?
Oracle Hospitality | November 2, 2022
By Laura Calin There is much debate in the hospitality industry about the future of ancillary services and upselling. Some will argue that the ancillary revolution is not forthcoming, but the data begs to differ. A recent Oracle study found that 81% of hoteliers surveyed expect a big service model shift between now and 2025, and 49% strongly agreed that special amenities and upgrades are critical to their revenue strategy. Moreover, customers seem game for this a la carte pricing. Over half of consumers, 54%, said they are willing to pay more to choose their view; 38% to choose their room; and 32% to choose their room floor; etc. Loo...
